Prescot Cables were declared the West Division Digital Challenge Champions at the Northern Premier League’s annual Awards Dinner last weekend.
Thanks to its dedicated volunteers, the club has made great strides in terms of improving its online presence over the last 12 months. This has included the launch of a new website, improved match promotion using the graphic design skills of Paul Goodwin, internet radio commentary and significant audience growth and increased engagement through Twitter and Facebook.
In addition, the club has continued to offer match programmes in both print and digital formats and is committed to building on this unexpected but extremely welcome success.
The League’s Social Media Officer, James Heyes, told the League website: “The Digital Challenge is not just about how many followers a club has or how pretty a page is, it is about how clubs are developing their digital footprint for themselves, as representatives of the League and the challenge they have in an ever changing world that the online battlefield has become.
“The clubs throughout the season were judged on the growth of their own social media accounts, the impact they have made throughout the season, how unique the clubs can be and meeting the compliance of the league.
“All three division champions have not only worked the hardest they can but have shown what is capable of the clubs in all sections and excelled in their work.”
The award was collected by Club Secretary Matt Roberts, who said: “We are delighted to have been recognised by the League in this way. Our media team has done a fantastic job all season and not just on social networks. We are also achieving improved press coverage and all of our online channels reflect the uniqueness of our club and its brilliant supporters.”